What is A Travel Advisor or Travel Agent?

The primary role of a travel agent, travel advisor or travel consultant is to ensure that travelling, whether for business or pleasure, is a hassle-free, seamless, and enjoyable experience. While a travel advisor shares some responsibilities with a reservation sales advisor at an airline, hotel, cruise, or car rental company, their added expertise provides enhanced value to the consumer that extends well beyond the mere transaction process. They simplify the often complex and overwhelming travel process, providing a sense of relief and reducing stress for the traveller.

Travel advisors are not just professionals, they are dedicated individuals who go above and beyond to enhance your travel experience. They build relationships and establish trust with their clients, delivering personalized, well-informed service that caters to your unique travel needs before, during, and after the booking and trip. This personal touch sets them apart and ensures that your travel experience is truly memorable.

Travellers value the reliability and meticulous attention to detail that travel advisors offer throughout the entire travel experience. ASTA’s mottos, “Without a Travel Advisor, You’re on Your Own®” and “We’ll Take You There,” underscore the pivotal role that professional travel advisors play in ensuring a seamless and enjoyable travel experience.

Travel Agents Have Evolved to Adapt to Changes

Over time, the role of a travel consultant has evolved to adapt to changes and complexities within the travel industry and the evolving consumer purchasing behaviour. The proliferation of the Internet and social media has empowered consumers to be more knowledgeable and discerning about travel purchases compared to a decade ago. However, the abundance of options can confuse travellers, necessitating expert advice. Many consumers contend with information overload due to the myriad online options, highlighting the travel professional’s role in guiding them through the noise and leveraging their expertise to curate the perfect travel experience.

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Feature photo by Heidi Fin.

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